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“Print marketing is dead.” “No one wants brochures anymore.” “Print collateral will disappear in ten years.”

Yada, yada, yada.

The truth? Print collateral may not be as sexy as digital content, but it’s still an important tool in your-and your clients’-marketing kit.

“They laughed when I told them I write brochures-but oh, when they saw my pay stubs.”

As a copywriter I admit I write mostly digital content. But my digital-to-print copy ratio is tighter than you’d think: At least 30% of my copy billing comes from collateral. And that’s held steady for at least five years-and through the recession.

Unless you work exclusively with digital vendors, you likely share my experience. You may try to steer your clients to website, blog and social media content. But many ask for-demand isn’t too strong a word-humble, old-fashioned collateral tools.

Here’s why.

10 ways print collateral improves your marketing mix

Clients find traditional print marketing materials useful for a number of concrete reasons. Collateral brochures are…

1. Affordable. Relative to a website, a brochure is a bargain for most small businesses. Brochures and other simple collateral can be produced at affordable price points. And with a good printer and quality stock, budget-minded clients can even print their own tri-folds-in any quantity they choose.
2. Familiar. Technology, the recession, globalization trends-your client reels trying to keep her footing in the continuously shifting business landscape. You can’t blame her-or her customers-for wanting tools that feel comfortable and familiar. When it comes to marketing tactics, your client may feel “If it ain’t broke, don’t fix it”: Print collateral still proves itself with certain products-like cars and long-cycle B2B technology.
3. Useful. Good, targeted collateral provides helpful information-features, benefits, specs and more-in a handy format. Savvy marketers make an effort to include added-value elements such as tips, checklists, calendars, maps or directions that make brochures keepers.
4. Convenient. A Slim Jim, trifold or compact multipage brochure fits handily into a handbag or jacket pocket. It can be pulled out and perused at will. “But what about online search-isn’t Google more convenient?” Maybe for you and me. But most Americans aren’t glued to laptop screens all day. As noted in Elaine Fogel’s recent article at MarketProfs.com, 21% of Americans have never visited a website, sent an email or used a search engine. Many more use the Internet infrequently. For these consumers, online browsing requires dusting off and booting a PC and conjuring correct search terms. Then there’s the annoyance of online reading. Or the expense and time-suck of downloading and printing PDFs. Many consumers won’t go there.
5. Good entry-level marketing tools. For small businesses and non-profit organizations promoting themselves for the first time, collateral offers a solid, non-intimidating way to start marketing. When carefully planned and viewed as part-not all-of a business/fundraising strategy, a company brochure provides powerful impetus for self-examination. It helps a company define its value proposition and identify customers, competition and unique selling point-sometimes for the first time. And for many small business clients, nothing says “I am” like a glossy brochure.
6. Able to reach long tail markets. Whoa. Bet you’ve never seen “long tail” and “print media” appear in the same bullet point. But print engages-and persuades-certain niche and not-so-niche demographics. Sixty percent of B2B tech customers report that brochures influenced their buying decisions, according to a recent survey from Eccolo Media.
7. Good tactical measures in a mixed media strategy. An effective brochure is but one tool or tactic in a carefully considered, customer-centric marketing strategy. On it’s own, a brochure will not raise company profile, enhance image, build brand, drive traffic or boost sales. But neither will a website, blog or Twitter-on its own.
8. Interactive. When you feel an emotional connection to something-and remember, emotions drive sales-you want to touch it. Collateral lets you get touchy-feely in ways that a glowing screen can’t. While lounging on your sofa, you can’t touch a trip to Tuscany, poke a mattress for firmness or run your finger along a shiny Prius. But you can caress glossy travel collateral. You can dog-ear a sofabed brochure page. You can circle key points and write notes on an auto Slim Jim. People like having something to hold onto: Ever notice how you feel better leaving the doctor’s office with a script in hand-whether you fill it or not? Same principle with good collateral.
9. Long sales-cycle supports. In his landmark book, Influence, Dr. Robert Cialdini describes “reciprocity,” a universal human impulse to return favors-even when the “gift” is a token. I posit reciprocity comes into play when you provide useful collateral to customers. Not that your brochure obliges customers to buy your product. But the “gift” of useful collateral-especially over a long sales cycle-may incline customers to give precious time and attention. Or to take the next step along your sales/fundraising funnel. The key word is “useful.” Your collateral itself must provide value. Pompous, organization-centric, self-serving collateral is useless.
10. Non-negotiable must-haves for some clients. Ultimately, as a freelancer you live and die satisfying clients’ needs and wants. On a number of occasions I’ve tried to talk clients out of collateral, thinking their most crucial need is an online presence. Their insistence on collateral, usually a brochure, however, is vehement. Copywriters who feel strongly that collateral is dead-but partner with clients who still clamor for it-may want to rethink their stance. Or prospect for a more like-minded client base.

Lorraine Thompson is a New York freelance marketing copywriter who creates hard-working digital and print copy for businesses and non-profit organizations. To learn more about Lorraine’s work–and find out how it can help you build your business, please visit Lorraine’s blog, MarketCopywriterBlog.com or website, MarketCopywriter.com.

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Dieses Spiel kann man überall spielen, ob mit Freunden oder Kindern, auf Feiern (gerade für Kinder gut, da sie sich da oft langweilen). Man hat Spaß dabei und muss aber auch denken, auch für Erwachsene sehr gut geeignet.
Remember products Eckolo, kreatives DESIGN-Spielzeug für Kinder und Erwachsene, schöne Box, ideales Geschenk: Remember eckolo: Remember<BR<

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“Print marketing is dead.” “No one wants brochures anymore.” “Print collateral will disappear in ten years.”

Yada, yada, yada.

The truth? Print collateral may not be as sexy as digital content, but it’s still an important tool in your-and your clients’-marketing kit.

“They laughed when I told them I write brochures-but oh, when they saw my pay stubs.”

As a copywriter I admit I write mostly digital content. But my digital-to-print copy ratio is tighter than you’d think: At least 30% of my copy billing comes from collateral. And that’s held steady for at least five years-and through the recession.

Unless you work exclusively with digital vendors, you likely share my experience. You may try to steer your clients to website, blog and social media content. But many ask for-demand isn’t too strong a word-humble, old-fashioned collateral tools.

Here’s why.

10 ways print collateral improves your marketing mix

Clients find traditional print marketing materials useful for a number of concrete reasons. Collateral brochures are…

1. Affordable. Relative to a website, a brochure is a bargain for most small businesses. Brochures and other simple collateral can be produced at affordable price points. And with a good printer and quality stock, budget-minded clients can even print their own tri-folds-in any quantity they choose.
2. Familiar. Technology, the recession, globalization trends-your client reels trying to keep her footing in the continuously shifting business landscape. You can’t blame her-or her customers-for wanting tools that feel comfortable and familiar. When it comes to marketing tactics, your client may feel “If it ain’t broke, don’t fix it”: Print collateral still proves itself with certain products-like cars and long-cycle B2B technology.
3. Useful. Good, targeted collateral provides helpful information-features, benefits, specs and more-in a handy format. Savvy marketers make an effort to include added-value elements such as tips, checklists, calendars, maps or directions that make brochures keepers.
4. Convenient. A Slim Jim, trifold or compact multipage brochure fits handily into a handbag or jacket pocket. It can be pulled out and perused at will. “But what about online search-isn’t Google more convenient?” Maybe for you and me. But most Americans aren’t glued to laptop screens all day. As noted in Elaine Fogel’s recent article at MarketProfs.com, 21% of Americans have never visited a website, sent an email or used a search engine. Many more use the Internet infrequently. For these consumers, online browsing requires dusting off and booting a PC and conjuring correct search terms. Then there’s the annoyance of online reading. Or the expense and time-suck of downloading and printing PDFs. Many consumers won’t go there.
5. Good entry-level marketing tools. For small businesses and non-profit organizations promoting themselves for the first time, collateral offers a solid, non-intimidating way to start marketing. When carefully planned and viewed as part-not all-of a business/fundraising strategy, a company brochure provides powerful impetus for self-examination. It helps a company define its value proposition and identify customers, competition and unique selling point-sometimes for the first time. And for many small business clients, nothing says “I am” like a glossy brochure.
6. Able to reach long tail markets. Whoa. Bet you’ve never seen “long tail” and “print media” appear in the same bullet point. But print engages-and persuades-certain niche and not-so-niche demographics. Sixty percent of B2B tech customers report that brochures influenced their buying decisions, according to a recent survey from Eccolo Media.
7. Good tactical measures in a mixed media strategy. An effective brochure is but one tool or tactic in a carefully considered, customer-centric marketing strategy. On it’s own, a brochure will not raise company profile, enhance image, build brand, drive traffic or boost sales. But neither will a website, blog or Twitter-on its own.
8. Interactive. When you feel an emotional connection to something-and remember, emotions drive sales-you want to touch it. Collateral lets you get touchy-feely in ways that a glowing screen can’t. While lounging on your sofa, you can’t touch a trip to Tuscany, poke a mattress for firmness or run your finger along a shiny Prius. But you can caress glossy travel collateral. You can dog-ear a sofabed brochure page. You can circle key points and write notes on an auto Slim Jim. People like having something to hold onto: Ever notice how you feel better leaving the doctor’s office with a script in hand-whether you fill it or not? Same principle with good collateral.
9. Long sales-cycle supports. In his landmark book, Influence, Dr. Robert Cialdini describes “reciprocity,” a universal human impulse to return favors-even when the “gift” is a token. I posit reciprocity comes into play when you provide useful collateral to customers. Not that your brochure obliges customers to buy your product. But the “gift” of useful collateral-especially over a long sales cycle-may incline customers to give precious time and attention. Or to take the next step along your sales/fundraising funnel. The key word is “useful.” Your collateral itself must provide value. Pompous, organization-centric, self-serving collateral is useless.
10. Non-negotiable must-haves for some clients. Ultimately, as a freelancer you live and die satisfying clients’ needs and wants. On a number of occasions I’ve tried to talk clients out of collateral, thinking their most crucial need is an online presence. Their insistence on collateral, usually a brochure, however, is vehement. Copywriters who feel strongly that collateral is dead-but partner with clients who still clamor for it-may want to rethink their stance. Or prospect for a more like-minded client base.

Lorraine Thompson is a New York freelance marketing copywriter who creates hard-working digital and print copy for businesses and non-profit organizations. To learn more about Lorraine’s work–and find out how it can help you build your business, please visit Lorraine’s blog, MarketCopywriterBlog.com or website, MarketCopywriter.com.

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The Original California Car Duster 20014 11″ Dry Blade Get ur done – Harold B. Bible – JEROMESVILLE, OHIO
Wipes all the water off nice an smooth, No more water spots..
California Car Duster: 20014 The Original California Dry Blade is a smaller and more economical version of The Original California Water Blade that will offer 100 percentage medical grade silicone construction for maximum flexibility and ease of use. The newly engineered V-Blade drying edge works similarly to a windshield wiper and efficiently dries virtually any surface regardless of shape.
The Original California Car Duster 20014 11″ Dry Blade

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• Meguiar’s X2020 Supreme Shine Microfiber – Pack of 3
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With the introduction of a variety of VOC free speed glue alternatives, some have said that the JUIC Ecolo Expander II (EEII) is no longer a viable option for those looking a little more performance out of their rubber. I don’t agree and I do think the EEII has it’s place, but it can’t compete in terms of speed glue effect. It really depends on what you’re looking for and what you expectation are… and the trouble is… most people don’t know…

For those that currently speed glue their rubbers with a few layers, and looking for a VOC free alternative, I would not recommend the EEII, as the effect is simply not strong enough. These people would be better off looking at other VOC free alternatives, like the VOC free glue Falco Tempo Unlimited or sponge treatment liquids like Falco Tempo Booster or Tibhar Clean Tuning, as the effect of these really is very close to several layers of speed glue.

However for those that perhaps use a light layer of speed glue, or have not glued before and are looking for a little extra performance of their rubber, the EEII is a very good option. It stretches the rubber quite a bit, and softens the sponge by a few degrees, and it does have the feel of a lightly glued rubber. Also don’t forget that the effect of EEII is pretty much permanent for the life of the rubber, so you treat it once, and the effect remains for a few months! Not only that, but since the liquid is very thin and spread out so easily, only very little is used per application, so a single bottle may well last you for many years!

I think part of the problem is also that people do not know how to use the EEII properly or do not fully utilize it’s potential. The instructions provided by the manufacturer are quite brief, and there are quite a few variables that that affect the performance. Not only that, but the liquid is very thin, and if you’re not careful it can leak to the topsheet which does not do it any good. However when used properly with a few simple precautions, it’s quite easy to apply, and can be very effective.

Another property of the EEII that is often overlooked is how it can soften and loosen up a sheet, that may otherwise be quite stiff and takes time to wear in. This is most common among a range of Chinese style rubber. A simple EEII treatment will immediately make the sheet more responsive / dynamic. Yet another useful property is that it makes the sheet more reactive to glue… although I don’t know if this applies to VOC free glues. So as a pre-treatment for a rubber you’re going to speed glue, it is not bad option.

So in my opinion the EEII is still a very good product, but simply not for everyone. The cost is low compared to any other type of rubber enhancing products, and a single little bottle is likely to last you for years.

Alex Van is a player and former coach, who runs several table tennis websites and is an advisor for the Online table-tennis equipment store One of a Kind Trading. He also runs a Table tennis reviews and the JUIC Online Australia websites.

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The Original California Jelly Blade incorrect photo on product page – R. Lee –
I received a red blade. However, it does NOT look anything like the picture that Amazon posted on the product page.

It was a single piece red jelly blade.
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The Twilight Saga: New Moon (Two-Disc Special Edition) UNI DIST CORP. (SUMMIT): In the second chapter of Stephenie Meyer’s best-selling Twilight series, the romance between mortal Bella Swan (Kristen Stewart) and vampire Edward Cullen (Robert Pattinson) grows more intense as ancient secrets threaten to destroy them. When Edward leaves in an effort to keep Bella safe, she tests fate in increasingly reckless ways in order to glimpse her love once more. But when she’s saved from the brink by her friend, Jacob Black (Taylor Lautner), Bella will uncover mysteries of the supernatural world that will put her in more peril than ever before. New Moon, the second in Stephenie Meyer’s blockbuster teen-fiction saga adapted for film, is stronger than its predecessor, Twilight. Director Chris Weitz (The Golden Compass), taking the helm from Catherine Hardwicke, brings a lighter, more assured touch to the sequel, which continues the star-crossed love story of mortal Bella (Kristen Stewart) and vampire Edward (Robert Pattinson). Incidentally, Edward is absent for most of the film; after an accident on Bella’s birthday reminds Edward that her life is always at risk when he’s around, he chooses to abandon her, sending her into a deep depression. The only person who helps her heal her broken heart is her friend Jacob (Taylor Lautner), a member of the Quileute tribe who, as he grows taller, beefier, and more aggressive (with less clothing), comes to realize he’s not entirely human either. But even his love for Bella doesn’t prevent her from throwing herself in the path of danger, because that’s the only time she can see visions of Edward. One such fateful misunderstanding sends Edward into the coven of the Volturi (a sort of vampire Mafia, if you will), where the most dangerous vampires hold both Edward and Bella’s fate in their cold, dark hands. Much of New Moon rests on the shoulders of Lautner, so scrawny in Twilight, who famously packed on the muscle to avoid getting recast. He’s very nearly successful in carrying the load, but the cheese-tastic beefcake scenes disservice him, and Jacob and Bella’s complicated friendship stumbles on its way to any kind of love triangle. Some of that blame lies with Stewart, who understandably holds her emotions close to her chest but reveals much too little (c’mon, even an angsty girl has to be a little joyful in the arms of two different hunks). As is with the book, the film is just a bridge between sagas, so the plot drags and not a lot happens. Fortunately, while Twilight was trapped in its own self-consciousness, the wobbly-legged cast seems to have found stronger footing in New Moon; the jokes come faster, the writing (by Melissa Rosenberg, who also scribed Twilight) is a hair wittier. (Even Pattinson seems more comfortable in Edward’s skin.) The Volturi, highlighted by Michael Sheen’s Aro and Dakota Fanning’s Jane, also make an all-too-brief impression, but at least there’s more to look forward to when Eclipse, the third installment, is released. –Ellen A. Kim

Stills from The Twilight Saga: New Moon (Click for larger image)

The Twilight Saga: New Moon (Two-Disc Special Edition)

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